Google Adwords Quality Score

Google’s pay-per-click advertising system Adwords determines ad ranks by applying advertisers’ keyword bids (cost-per-click) and by evaluating quality. To master Adwords, you will need to first understand Google’s Quality Score algorithm.

Google’s Official Guides on Adwords Quality Score

Adwords Quality Score is calculated every time your keyword is eligible to trigger an ad and the Quality Score algorithm varies on whether it is affecting ads on Google and the Search Network or ads on the Content Network:

Improving your keywords’ Quality Score is the best way to get your ads to appear above Google’s organic search results:

Quality Score is calculated for contextually-targeted and placement-targeted ads:

Landing page quality and landing page load time both contribute towards the calculation of Adwords Quality Score:

Click through rate (CTR) is one of the most important factors in determining your keywords’ Quality Score, but you still should not forget other factors:

Tips from Other Adwords Experts on Quality Score

Major Quality Score updates (via the Inside Adwords Blog)

  • A New Addition to the Quality Score: (December 2005) Landing page quality was first incorporated into Adwords Quality Score for Google’s Search Network in which low quality landing page will cause an increase in your minimum bids of your keywords.
  • Landing Page Quality Update: (November 2006) Google extended landing page quality to Google’s Content Network.
  • Quality Score Updates: (February 2007) Google would set a lower Minimum Bid to keywords with limited historical data and improve the Quality Score algorithm to make it more accurate in predicting the quality of all ads.
  • Landing Page Load Time Now Affects Keywords’ Quality Scores: (June 2008) The landing page load time of your site would start to affect Adwords Quality Score.
  • Quality Score Improvements to Go Live in Coming Days: (September 2008) Adwords Quality Score would be re-calculated at the time of each search query, The “Inactive for Search” keyword status would be phased out and your keywords’ Minimum Bids would be replaced by First Page Bids.
  • Improvements to Ads Quality: (October 2008) Google announced an improvement to normalize CTR regarding different ad positions and a formula update to promote an ad from the right side of the page to the top spot above organic search results.

Comments

7 Responses to “Google Adwords Quality Score”

  1. PPC Blog News Roundup for May 22, 2009 | The Adventures of PPC Hero on May 22nd, 2009 6:58 pm

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  2. Steve on June 5th, 2009 9:55 pm

    Nice compilation.

    Google quality score is probably one of the most important metrics in adwords and also the most difficult to grasp since Google never reveals the algorithm behind it. One can get slapped with low quality score without even knowing why.

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  6. Kent on January 18th, 2010 8:17 am

    Hi Gordon, thanks for your information

  7. Kent on January 18th, 2010 8:23 am

    already add the link of this page in my en blog, thanks

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