Google Analytics Social Reports, Track Social for Google +1, Facebook Likes, Twitter Tweets

With the launch of Google + Social Network, Google Analytics Social Reports are now available under the Visitors reporting section with:

  • Social Engagement report
  • Social Action report
  • Social Pages report

The Social Engagement report lets you see how site behavior changes for visits that include clicks on +1 buttons or other social actions. This allows you to determine, for example, whether people who +1 your pages during a visit are likely to spend more time on your site than people who don’t.

The Social Actions report lets you analyse the number of social actions (+1 clicks, Tweets, etc) taken on your site, all in one place.

The Social Pages report allows you to compare the pages on your site to see which are driving the highest the number of social actions.

Google Analytics Help explains how Social plug-in tracking works.

    Google Analytics Social Reports

Google Analytics metrics including visits, pageviews, and bounce rates are displayed in the social reports.

Google Analytics Social Reports Setup, Track Social – Facebook Likes, Twitter Tweets, Google +1

In social, you want to track social activities that include Facebook Likes, Twitter tweets and Google + button recommendations.

If you have added Google + buttons to your website, Google Analytics tracks Google + button activities by default.

To set up Google Analytics Social Reports to reflect/track Facebook and Twitter social activities of your site, add the following line of code to your Google Analytics asynchronous tracking code:

_gaq.push([‘_trackSocial’, socialNetwork, socialAction]);

Google Code officially explains how to set up Facebook Likes, Shares and Twitter Tweets.

New Version Google Analytics

Google has released the new version of Google Analytics to all users. New reporting features that have launched alongside the new version Google Analytics:

Social reporting is now also available in Google Webmaster Tools.

Comments

One Response to “Google Analytics Social Reports, Track Social for Google +1, Facebook Likes, Twitter Tweets”

  1. odie5533 on July 25th, 2011 10:06 pm

    Piwik is a free self-hosted alternative to Google Analytics and offers similar action tracking. There is also a Piwik Plugin for WordPress which lets you view the Piwik stats right in your WordPress dashboard.

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