- Social Engagement report
- Social Action report
- Social Pages report
The Social Engagement report lets you see how site behavior changes for visits that include clicks on +1 buttons or other social actions. This allows you to determine, for example, whether people who +1 your pages during a visit are likely to spend more time on your site than people who don’t.
The Social Actions report lets you analyse the number of social actions (+1 clicks, Tweets, etc) taken on your site, all in one place.
The Social Pages report allows you to compare the pages on your site to see which are driving the highest the number of social actions.
Google Analytics Help explains how Social plug-in tracking works.
Google Analytics Social Reports Setup, Track Social – Facebook Likes, Twitter Tweets, Google +1
If you have added Google + buttons to your website, Google Analytics tracks Google + button activities by default.
To set up Google Analytics Social Reports to reflect/track Facebook and Twitter social activities of your site, add the following line of code to your Google Analytics asynchronous tracking code:
_gaq.push([‘_trackSocial’, socialNetwork, socialAction]);
Google Code officially explains how to set up Facebook Likes, Shares and Twitter Tweets.
New Version Google Analytics
Google has released the new version of Google Analytics to all users. New reporting features that have launched alongside the new version Google Analytics:
- New Google Analytics Overview Reports
- Mobile Reporting Improvements
- Improvements in Map Overlap Reports
- New Analytics Intelligence
- Site Speed Analytics Reports to Measure Page Load Time
- Custom Reports in new Google Analytics
Social reporting is now also available in Google Webmaster Tools.