Google China Launched Daohang

Today Google (Guge) launched a newly localized vertical site in China. It is a user startup web page called Daohang (daohang.google.cn). Daohang means “piloting” or “leading to the right directions”.

On the startup page, there are loads of external links pointing to many useful Chinese portals, search engines and websites, including even Google’s Chinese search rival Baidu.

Besides the main section of outgoing links to major Chinese sites, other sites are grouped into the 6 sections below.

  • Forum communities
  • Music
  • News
  • Blogs
  • Online games
  • Chinese literature

This move was made probably because Google has realized the importance of product localization in China. It makes sense to provide such a localized product as the majority of Chinese Internet users still prefer visiting fully-content-packed portals than clean sites with loads of white space.

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Posted on March 13, 2007
Filed Under China Internet, Google, Web Directories |

Comments

One Response to “Google China Launched Daohang”

  1. Google Acquiring 265.com on June 2nd, 2008 1:44 pm

    [...] Google did launch its own daohang (or startup page of website links), but it is believed Google has not been able to leverage from [...]

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