Google again shows signs to exit China. In January 2010, Google disclosed the large scale attack on its infrastructure and made an official announcement to stop search result censorship on Google.cn and in China. The cyber attack has been traced to two Chinese schools.
Google China’s Exit Speculations
Google’s latest exit signs in March’s news include:
- Google Denies “Exit China” Rumor
- Google Says China Talks Continue, But Pullout Signs Grow
- Google China on Brink of Withdrawing
- China Warns Google to Comply with Censorship Laws
- Google Advertisers Urged to Defect on Speculation of China Exit
- China Issues Warning to Major Partners of Google
Google’s Contribution to Chinese Internet
For Chinese Internet, Google offers Adwords, a paid search auction system for Chinese advertisers to reach hundreds of thousands of target audience worldwide, and Adsense, an online ad publishing system, for Chinese webmasters with web sites. Google SEM tools enables Chinese search engine marketers to sell their products/services through Google’s search network and content network.
Other free and irreplaceable Google tools that have been proved useful by Chinese Internet users, include:
- Google Reader – An RSS reader that allows subscriptions to RSS feeds
- Gmail – Google’s email service
- Google Buzz – Microblogging tool/service that is built around Google Profiles, Gmail, and Google Reader, and that have more than sufficient features/functions to replace Twitter
- Google Maps – Online maps service
- Google Documents – Online office software with Word, Excel and PowerPoint capabilities
- Google Website Translator – Website translation tool
Can Baidu Replace Google?
As Google will not be censoring Chinese search results, the biggest impact falls on Chinese websites that reside in China and are currently using Google’s search box as the default search function. They have 3 major options:
- Replace the “Powered by Google Search” with Baidu’s search box.
- Continue using Google’s search box, but apply “rules” to filter sensitive search results.
- Build their own search engines.