Google Instant applies to both organic search results and Adwords ads on Google.com. Google Instant targets users in the US, UK, France, Germany, Italy, Spain and Russia who either:
- Do searches on the Google.com domain.
- Search while signed in to a Google Account.
How Google Instant Works
With or without Google Instant, an impression is counted when your site is displayed in Google’s search results due to a user’s “completed” query.
Google Instant automatically predicts users’ query as they type and instantly show updated results – organic search results and Adwords ads. Google Instant redefines the way search impressions are measured. With Google Instant, an impression is counted when:
- A user types a search term on Google.com and clicks on a search result or an Adwords ad.
- A user stops typing for 3 or more seconds and search results are displayed.
Google Instant’s Impact on Search
As your websites may appear in Google’s search results and/or Adwords ads to users as they type, Google Instant may increase search impressions to your sites.
- Review organic search impressions through Google Webmaster Tools Search Queries in your Google Webmaster Tools account.
- Review Adwords impressions through Google Adwords Keyword Report of Adwords reports in your Adwords account.
If your track your site’s web traffic in Google Analytics, review your visitors report and traffic source report to understand the impact Google Instant may have on your website’s visits.
Compatible Browsers to Google Instant
Internet browsers that can support Google Instant including:
- Internet Explorer Version 8
- Firefox Version 3
- Chrome Version 5 or 6
- Safari Version 5 for Mac
Google Instant’s News on Official Google Blogs
Official Google blog posts that mentioned Google Instant’s launch and how Google Instant may affect users, organic search and Adwords ads: