Google New Sitelink Algorithm Analysis

Google has recently included additional page links or Sitelinks below some search results.

Do a search on ‘Skype’ and you get the official Skype site on top position followed by its numerous Sitelinks:

    Skype Sitelinks Google Search Results

Similarly, do a search on ‘Taobao’ and you also get the official Taobao site on top position with its Sitelinks showing below it:

    Taobao Sitelinks Google Search Results

Here is Google’s definition and explanation on Sitelinks:

The links shown below some sites in our search results, called Sitelinks, are meant to help users navigate your site. Our systems analyze the link structure of your site to find shortcuts that will save users time and allow them to quickly find the information they’re looking for.

We only show Sitelinks for results when we think they’ll be useful to the user. If the structure of your site doesn’t allow our algorithms to find good Sitelinks, or we don’t think that the Sitelinks for your site are relevant for the user’s query, we won’t show them.

At the moment, Sitelinks are completely automated. We’re always working to improve our Sitelinks algorithms, and we may incorporate webmaster input in the future.

After the initial analysis, some SEO experts reckon that the following factors are why Sitelinks being displayed:

  • Site Traffic: The higher traffic a site is getting, the better chance its Sitelinks will be displayed.
  • Google Toolbar: The more often the site is bookmarked on Google Toolbar, the better the chance its Sitelinks will be shown.
  • SEO friendly links at the top of a web page’s will help boosting the chance of getting Sitelinks of the site shown.

Comments

6 Responses to “Google New Sitelink Algorithm Analysis”

  1. Rahil Abbas on October 26th, 2007 6:35 am

    google started sitelink from 27th aug 2006.

  2. Bobbink SEO Blog on April 1st, 2008 12:19 am

    Yes, I agree with Rahil, is was already in august of 2006. Nice development!

  3. Cyprus on June 18th, 2008 5:46 am

    I have also read that repeating the SEO link (like menu) on the bottom of the page can also help to get the sitelinks.

  4. Xenia on October 28th, 2008 5:36 pm

    What do you mean by SEO friendly links?

  5. Decoratiuni Nunta on March 6th, 2009 8:04 am

    I heard somewhere that to be qualified for sitelinks the website must be in 1st position of google index at a specific keyword for at least 1 year…I don’t know if it’s real, but it makes sense to me…

  6. botez on March 6th, 2009 1:26 pm

    And how long do i have to wait until google will display a site link from my website if i am having the first spot in one word search.

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