Google Plus Social Network was launched a year ago in late June 2011. These are the benefits (pros) to use Google+ in my daily life.
Google+ Integration to Other Google Services
Google+ is always ready to allow easy integration to other Google Services. When you already have a Google Account while using Google Maps, YouTube, Google Web Search, Google Reader, Google Docs, Picasa, other Google tools/services and an Android mobile phone, sign-up Google+ for social networking makes perfect sense.
Google+ allows you to organize your network with multiple different Google+ Circles. After categorizing people in different “circles”, you can easily browse the incoming streams (posts) of each of the circles. Also, it’s easier to find and connect to many other “geeky” people on Google+ than on Facebook.
All Google services including Google+ can use one single Google profile which you have added your personal information. Each post you share on Google+ can be assigned privacy settings.
Google+ Comments for Conversations
Each Google+ post allows other users’ comments by default. Comments engage conversations which is the core in any social network sites. You have the option to always disable comments to your post through the “mute” option.
Google+ Hangouts are private and/or isolated online chatrooms for you to invite multiple friends for small chit-chat and/or work colleagues for company meetings.
Google+ for Online Marketing, SEO
You can create Google+ Pages on Google Plus for marketing your products/services. Promoting your website through Google+ will increase your site’s visibility for Google SEO through Google’s Search Plus Your World.