Google Search-based Keyword Tool

Google launched the Search-based Keyword Tool in Beta. This new keyword research tool gives you new keyword suggestions that are:

Not currently in your Adwords account
Based on the actual search queries on Google
Matched to specific web pages of your site

The Google search engine starts with searches conducted by users and helps them find relevant pages. But for keyword targeting, what you want is a tool that goes in the opposite direction by starting with your pages and identifying keywords that potential customers are searching on to find your products or services. The Search-based Keyword Tool does exactly this, leveraging search query data relevant to your website’s content. In other words, this new tool gives you keywords that are highly relevant to your site but are not part of your AdWords campaigns. This helps you take advantage of missed opportunities.

The tool is also useful if you don’t currently advertise on AdWords. For example, a shoe store could discover which footwear styles users are searching for, or a digital camera blog could decide which cameras to review by looking at which camera models attract the most queries.

Signing in using your Adwords account login will allow you to view the full list of keywords customized to your web site.

At the moment, the Search-based Keyword Tool is only available to US and UK Adwords users.