Google Search Patent Applications
Google has applied for 12 patent applications including 7 that focus on geographical information and local search.
1. How good a match ads may be to the content on pages they are served upon through a program like Adsense
2. A process for improving the targeting of ads
3. Real time transportation data for travelers
4. An exploration of ad layouts
5. An automated advertising approval process
6. Reasons for location-based businesses to use local area advertising including an improved pay per call process
7. How the most authoritative local search results are identified
8. The use of visual gap segmentation to separate information on different parts of pages with implications beyond local search
9. Ties business locations with regional areas
10. A method for reducing ambiguity in geographic location
11. Deciding whether regular or local results might be shown when at least one query term might be geographical in nature
12. Assigning confidence scores between business identity and location information on a page
Posted on July 15, 2006
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