Not long ago, one line Google sitelinks was introduced which are shown immediately underneath descriptive snippets for some of Google’s web search results. Google now improves the search snippets by making those links anchor-based. Clicking on one of those anchor-based search snippets links will take you directly to a section of a page. By showing you links beneath the snippet to relevant sections of the page, making it faster and easier to find what you are looking for.
Search snippets links mostly appear on Google’s Wikipedia search results as the above examples for search queries “search engine optimization” and “online marketing”.
What happens is that Google indexes URLs that include anchors. The anchor-based search snippets links are generated algorithmically, based on page structure. Google’s Webmaster Central Blog suggests what you can do to increase the chances that the in-snippet links might appear on your pages:
- First, ensure that long, multi-topic pages on your site are well-structured and broken into distinct logical sections.
- Second, ensure that each section has an associated anchor with a descriptive name (i.e., not just “Section 2.1″), and that your page includes a “table of contents” which links to the individual anchors.
Search snippets links only appear for search queries that Google “thinks” are relevant.
On Google.cn, search Snippets Links also appears under Wikipedia search results, but for Chinese search queries (e.g. Ou-Ba-Ma, meaning Barack Obama in Chinese Pinyin).
A search on Google.cn for Chinese historical hero “Sunzhongshan” shows Baidu Baike (Baidu’s Wikipedia) being the top SEO result with anchor-based search snippets links.
How other blogs talked about Google’s Search Snippets Links:
- Google Makes its Search Snippets More Useful – Search Engine Journal
- Google Jump To Links Within Search Snippets – Search Engine Land
- Links in Google Snippet Text – Icrossing
- Google Sitelinks for Wikipedia – Google Operating System