Google Search Vs Yahoo! Content

Google, as many people know, focuses mainly on search and has been continuously improving its search algorithm. On the side, Google tends to develop the majority of its new products to capture its own user base.

Yahoo! is building its content through numerous acquisitions of innovative business startups in the Internet space. Yahoo! search algorithm has been improving by mimicking many factors of Google’s search algorithm.

Yahoo Portal
In the space of last year alone, Yahoo! has signed up almost 12 million new email users. Google only managed to captured 8.6 million email users in the first 24 months after the launch of its Gmail.

There are certainly risks to the approaches of both Google and Yahoo!.

Google risks launching too many new products which may not even become popular to its users.

Yahoo! risks being seen as irrelevant as often it tried to put too many features into its products which were months late to the market. This is mainly due to that Yahoo! has been moving large number of resources into improving its search algorithm, which is still some ways behind Google’s.

Certainly there are places in which Google and Yahoo! are overlapping, but in the Internet space both search and web content have huge amount of audiences. Google and Yahoo! will eventually co-exist and complement each other.