Google SEM Tools

Google currently offers a full set of tools for search engine marketers in which they can plan/create, place/target, and measure/track their Google search engine marketing activities. Search engine marketing on Google consists of 3 major scopes:

  • Paid Search / PPC (Google Search Network)
  • Paid Search / PPC (Google Content Network)
  • Organic Search / SEO (Google Search Engine Optimization)

Plan/Create Google SEO & Adwords PPC

Use Insights for Search, Keyword Tool, Search-based Keyword Tool, Traffic Estimator, Ad Planner, Display Ad Builder, Related Searches, Wonder Wheel, and Adwords Editor to create your search engine marketing plan.

Place/Target Google SEO & Adwords PPC

Use Conversion Optimizer, Bid Simulator, Ad Preview Tool, Placement Tool, Site Exclusion Tool, Location Targeting and Language Targeting Settings, and Ad Scheduling to target to your audience.

Measure/Track Google SEO & Adwords PPC

Use Conversion Tracking and Analytics to track your ROI, Website Optimizer to improve conversion rate of your website, and Webmaster Tools to find and troubleshoot issues of your website.

Google listed most of the above mentioned tools under the Agency Toolkit page in which you can find the brief introductions of the tools.

Comments

6 Responses to “Google SEM Tools”

  1. phyllis on December 7th, 2009 9:35 am

    all those tools and the adwords system make google like a favorite big 24h-CDM

  2. Kent on December 9th, 2009 10:10 am

    @phyllis, your url is wrong, yj

  3. Kent on December 9th, 2009 10:11 am

    I save the ppt, thank you

  4. Hector on January 2nd, 2010 8:24 am

    Thanks for sharing this! Every SEM Manger should use these tools. It would certainly make their job a bit easier. Thanks again for sharing!

  5. ???????SEM??- SEM ???? on January 10th, 2010 3:19 am

    [...] ??????????????????????????????????????????????????????????????????Gordon?????????????????????? ????????PPCer, SEOer, ?????????????????????????????????????????????????????????????????? ?????????????? ??????-???? ??????-???? ?????? ?????????????????? [...]

  6. anubis on January 11th, 2010 12:38 am

    SEM i will have a job do it

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