As an SEO beginner, you want to start by understanding the definition of Search Engine Optimization, how Google crawls and indexes web pages, how a SEO-friendly (or Google-friendly) web site should be created according to the most appropriate design, content, technical and quality guidelines, and what to look at when hiring a SEO professional.
Google’s Official Definitions on SEO
- Google’s Definition on Search Engine Optimization (SEO)
- Google 101: How Google Crawls, Indexes, and Serves the Web
- Google’s Technology Overview
- Google-friendly Sites
- Google’s Webmaster Guidelines
SEO Definitions and Glossary
Shoe Money created a list of SEO definitions out of various SEO gurus and SEO Book provides a comprehensive glossary on Search Engine Optimization.
- What is the Definition of SEO – Shoe Money
- Search Engine Marketing Glossary – SEO Book
- SEO Glossary – Gordon Choi’s PPC Blog
SEO Guides for Download
You can find other comprehensive Search Engine Optimization eBooks which are free for download:
Quick SEO Tips from Other Webmasters
- The basics of Search Engine Optimization – Blogoscoped
- Beginner’s Guide to Search Engine Optimization – SEOmoz
- How to SEO Your Site in Less than 60 Minutes – Small Business SEM
- Ten Tips to the Top of the Search Engines – High Rankings
- 20 More Hard Core SEO Tips – SEO Theory
SEO Ranking Factors
You also want to know what factors Google has been using to rank web pages.
- Google Search Engine Ranking Factors – SEOmoz
- Main SEO Ranking Factors Reference – Dave Chaffey
- Increase Google PageRank – Gordon Choi’s PPC Blog
Google Webmaster Tools
To put what you have learned about search engine optimization in practice, you should make use of Google’s Webmaster Tools which provides detailed reports about your website’s visibility on Google’s SERP. The reports show you about your site’s inbound links, outbound links, site links, robot.txt, sitemaps, 404 errors, geographic targets and other statistics.