Google SEO Report Card

Google ran search engine optimization audit on its own websites/products and compiled a report – Google’s SEO Report Card. From the SEO Report Card, Google’s search engine optimization audit can be categorized in three major SEO subjects:

  • Search Result Presentation: Title tag formats and lengths, description meta tag use, Google sitelink triggering and effectiveness, and main page result clearness on Google
  • URLs and Redirects: Directory forms, subdomain forms, 301s, canonicalization
  • On-page Optimizations: Heading tag use, H1 tag use, logo image link destination, logo image alt text, and descriptive internal anchor text

The 100 Google’s websites/products that have gone through the rating process in the SEO Report Card, include:

  • Advertising and publishing systems: Google Adwords and Google Adsense
  • Users’ search trend tools: Google Insights for Search, Google Trends
  • Blogging / feed management tools: Blogger and Feedburner
  • Personal profile: Profiles
  • Site search features: Google Site Search and Google Custom Search Engines
  • Product Tools: Google Store and Google Products
  • Other tools / services: Picasa Web Albums, Google Finance, Map Maker, Fast Flip, Knol and more

Download (*.pdf) Google’s SEO Report Card.

Webmasters should use Google’s SEO Report Card and Google SEO for beginners as guidelines to run SEO audits on web sites.

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