Google Taking One-Quarter Online Advertising Revenue
Google has further strengthened its lead in the online advertising space in which Google will take up 25% of all online advertising revenue by the end of 2006, according to a recent report by eMarketer.
It is estimated that Google’s US advertising revenue will increase by 65% from last year, while Google’s nearest rival Yahoo! will have a 17.5% growth over the same period.
eMarketer senior analyst David Hallerman commented, “By gobbling up YouTube, Google acknowledged that even though paid search gives it a robust revenue stream, that alone won’t be enough to compete against Yahoo!, MSN and other major players in the years to come.”
Surely, after Google’s acquisition of YouTube, its ad revenue will only go one way!
Posted on October 19, 2006
Filed Under Google, PPC, Research |
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Right; however, some analysis done by Buzz Analytics indicates that trouble may be brewing in the area of \’Click-Fraud\’ where the major players may be targeted by the Feds. If a major sting results in the not-to-distant future there may be some real tap dancing by the players.
[...] By looking at Google’s increasing revenues from its successful paid search platform Adwords, people could get false impressions. They often think by understanding some basic tricks on PPC and by investing a fairly small capital, they will make huge profit from their investment. However the truth is that there could be many advertisers trying out on paid search, and only the ones who truly understand pay-per-click will make profits consistently. [...]