Google Takes One-Quarter Online Advertising Revenue

Google has further strengthened its lead in the online advertising space in which Google will take up 25% of all online advertising revenue by the end of 2006, according to a recent report by eMarketer.

It is estimated that Google’s US advertising revenue will increase by 65% from last year, while Google’s nearest rival Yahoo! will have a 17.5% growth over the same period.

eMarketer senior analyst David Hallerman commented, “By gobbling up YouTube, Google acknowledged that even though paid search gives it a robust revenue stream, that alone won’t be enough to compete against Yahoo!, MSN and other major players in the years to come.”

Surely, after Google’s acquisition of YouTube, its ad revenue will only go one way!

Comments

One Response to “Google Takes One-Quarter Online Advertising Revenue”

  1. Tom Cloakmen on December 13th, 2006 4:51 pm

    Right; however, some analysis done by Buzz Analytics indicates that trouble may be brewing in the area of \’Click-Fraud\’ where the major players may be targeted by the Feds. If a major sting results in the not-to-distant future there may be some real tap dancing by the players.

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