Google Tests Bing Adcenter PPC

Google put up PPC ads on Microsoft Bing Adcenter. A PPC ad for Google Flight Tracker shows up on Bing’s sponsor links when you search for “flights”:

    Search
    Google Flight Tracker PPC Ad on Microsoft Adcenter

A click on the ad takes you to the introduction video of Google’s Flight Tracker:

    Google Flight Tracker Video Intro

Google Assessing Microsoft Adcenter PPC Ads’ Quality and Bing’s Search Volume

Buying PPC ads on competitor Microsoft Bing search engine allows Google to,

  • Monitor Microsoft Bing’s search volume on high traffic keywords (e.g. flights)
  • Assess the traffic quality of Bing.com’s sponsor links
  • Experiment the possibility of creating an online travel search engine (or a flight price comparison feature)

Google’s Flight Tracker

Regarding to Flight Tracker, Google Web Search can display flight details when you search for flight numbers. For example, a search on “aa 905″ shows you the flight schedule from Miami to Rio de Janeiro with departure time and arrival time:

    Flightstats.com on top Google SEO result

Google announced the launch of the flight tracker at the end of 2007.

You can also find other useful gadgets at Explore Google Search.

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