Google To Be Almighty In 2007

Google reported sales of $3.7 billion and net income of $1 billion in Q1 2007, according to its financial results released last week. Its sales went up 63% from last year.

Over 75% of US paid search marketing spend will be going to Google in 2007, according to a recent report released by eMarketer. Its share of US paid search advertising spend in the previous years from 2004:

32.8% in 2004
65.8% in 2005
73.8% in 2006
75.6% in 2007 (Prediction)

Google has also become the most valuable brand in the world which is worth $66.4 billion, according to annual statistics published yesterday. In the Brandz list of the Top 100 Most Powerful Brands compiled by Milward Brown, Google went from last year’s 7th spot to overtake General Electric (2nd place), Microsoft (3rd place), and Coca-Cola (4th place).

Google bought YouTube last year and is buying DoubleClick which was initially believed to be a Microsoft purchase.

The only negative factor that may affect Google is going to be the launch of AOL search marketplace, a white-label PPC marketing platform based on the backend of Adwords. Vinny Lingham has a detailed analysis about how the deal will affect both Google and PPC advertisers.

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