Google To Blend News Into Web Search Results

Search Engine Land announced that Google is to integrate news with web search results.

Shortly, news results will no longer be inserted into web pages using a OneBox format. Instead, they will be blended into the regular search results (we can’t yet show you how this looks, because the changes are still going live — more on this below).

News results will appear anywhere in a search result page, and links to different sources will be clustered together, similar to how stories are grouped in Google News. Thumbnail images related to the news will also appear next to these results.

These will be the implications:

Webmaster or SEO experts optimizing for higher rankings in the SERP will have a tougher time, if their keywords happen to be competing with news which will be mixed in the main web search results.
Some news finders may find this change useful as they will not longer have to use Google News but can simply search for news topics in Google’s web search results. Others non-news finders may find it disastrous as they will have to find a way to filter news results from web search results.

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