Google Trends Vs Baidu Index

Baidu upgraded its Baidu Index a day after Google introduced its Google Trends in Chinese. Baidu Index is believed to be a similar service to Google Trends and is an invited-only service.

Both Baidu Index and Google Trends provide search trends on Baidu search and Google search respectively.

One shortcoming of Baidu Index over Google Trends is that it does not break down its data by cities, countries and regions, and language. However, the data of Baidu Index is more updated, while Google Trends displays data that was over a month ago.

Baidu is the most popular search engine in China, so Baidu Index is a great tool in helping marketers to better understand Chinese Internet users.