Google TrustRank Vs Google Sandbox
Webmasters and SEO experts often talk about Google Sandbox, which is strongly linked to Google TrustRank. Both TrustRank and Sandbox are part of Google’s ranking filters and both are often regarded as one set of Google filters by webmasters and SEO experts.
When the Sandbox effect has been applied to a new website, it disappears entirely from the search results for a period of time before getting good rankings. The new website could have been initially ranked very high before the Sandbox effect takes place.
The Sandbox effect is also strongly linked to one of the most important ranking factors in Google’s search results, which is time. Both the age of your website and the age of the websites that are linking to your website influence your rankings. Google checks when websites link to your website and how you grow the links over time.
Surely having many links pointing to your website may be good, but having links from quality and aging websites pointing to your website can give you a bigger advantage.
Posted on October 25, 2006
Filed Under Google, SEO |
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[...] SEO experts all know that domain age (or age of website) affect its ranking in the SERP. Usually the older the domain, the more trust Google rates that domain. Google’s trust to a domain is also known as TrustRank. [...]