Google offered Top Search Query report through Google Webmaster Tools which gave you the top 100 keywords that are related to your website when Google users searched. Google upgraded and renamed Top Search Queries report to Search Queries report. Now Search Queries report shows you more information about your searched keywords.
Impression, Click and Clickthrough Metrics
Google SEO for beginners and best Google SEO resources mentioned the basics and factors to search engine optimization. Google SEO requires you to analyze the keywords that are driving Google search traffic to your website. For each search query (keyword), Google Webmaster Tools Search Queries report provides:
- A breakdown of impressions, clicks, and clickthrough (CTR) for each position that your website’s pages appeared at in Google’s search results pages.
- A list of your website’s pages that were associated to from those Google search results.
You can select date range, country and search type (web, image, mobile, or all) when compiling the Search Queries report.
Google Webmaster Tools Search Queries vs Google Analytics Keyword Report
Google Analytics offers a similar keyword report that shows all keywords (search queries) from all organic search engines and paid search engines that received clickthrough (or visits) to your site, while Google Webmaster Tools Search Queries report shows search queries (keywords) with impressions or clicks only from Google organic search.
Webmasters should use both reports as SEM keyword research tools, the keyword data in Google Webmaster Tools can complement the keyword data in Google Analytics.