Hao123.com New Logo

Baidu’s Hao123.com, China’s largest navigational site, now has a new logo:

Hao123 officially explained the meaning of the new logo:

The green leaf represents dedication and growth.
The orange “hao” means passion and quality.
The green “123″ represents the Internet journal Hao123 has gone through in the past years.

Hao123′s old logo used to look like:

Hao123 as Baidu’s Business

Hao123.com’s business model is based on ad sales, i.e. Many text links (but not all text links) on Hao123 are for sale, especially most text links on Hao123′s homepage that point to other Chinese websites could cost a fortune.

Hao123 may even be already generating 6%-7% of Baidu’s total revenues, making it one of the major Baidu revenue contributors.

Hao123.com Improvements

To improve users’ experience on finding Chinese websites without Chinese search engines, Hao123 has made incremental site layout updates which can be found on older versions of Hao123.com’s homepages over several years.

Hao123 has also recently made improvements to the left side navigation: