Once your new website is created according to the small business website tips, the next step is to get search engine traffic to your website. Search engine traffic can come from
Organic Search Traffic (SEO)
Search engines (e.g. Google, Yahoo and Bing) has potential to deliver high volume of free search engine traffic to your new web site. Before that happens, you will have to ensure:
- The search engine’s spiders (Google’s Googlebot, Yahoo’s Slurp and Bing’s MSNBot) can crawl your site’s web pages
- Your site is included in Google’s index, Yahoo’s index and Bing’ index
- Your web pages are ranked “high enough” on Google’s, Yahoo’s and Bing’s search results pages
The top 3 search engines usually are able to detect and crawl your site through any external backlinks pointing from another site to one of your web pages. Check the inclusion of your website in each search engine with the command (replace with your site’s domain name):
If your new site is not included in the search engines’ indexes (after several months of launch), you can manually submit your site to the search engines:
Ensure your site has the major factors implemented to rank well in Google’s, Yahoo’s and Bing’s search algorithms.
Paid Search Traffic (PPC)
The top 3 search engines can deliver high volume of paid search traffic to your web site through pay per click programs:
- Sign-up for Google’s Adwords
- Sign-up for Yahoo Search Marketing (YSM)
- Sign-up for Microsoft’s Adcenter
With PPC you are going to pay for every single one of your clicks that will lead to your website.
Before setting up your new PPC campaigns, run keyword research through the SEM keyword research tools to ensure you are going to be paying clicks for the keywords that are most relevant to your site.
On a regular basis, review your PPC campaign reports (for unusual and/or suspicious data) to spot PPC click fraud.