PageRank is Google’s SEO ranking algorithm that reflects Google’s view of the importance of web pages.
Important web pages in Google’s index are:
- Assigned higher PageRank
- More likely to rank higher in Google’s search engine results pages (SERP)
Google’s PageRank considers the importance of each web page (in Google’s index) that passes link juice (or casts a vote).
- When a linked web page that receives two links, one from a more important web page and the other from a less important web page, the link juice from the more important page is considered to be a higher value vote to the linked page.
- Based on the entire web’s link structures, Google uses over 200 signals/factors including the PageRank algorithm to identify which web pages are most important. Then Google combines web pages’ importance, page-based text matching techniques and search query specific relevance to rank web pages in SERP.
Backlinks (or Inbound Links)
To create relevant content for your visitors, figure out their issues or problems and offer various solutions on continuous bases. This helps your site to acquire backlinks through natural ways:
- Visitors may appreciate your solutions to their issues and link to your content.
- The links, in the long run, increase your site’s visibility and credibility/reputation in your niche/industry.
- When your site gain more lasting, merit-based links and loyal followers, more direct traffic will come through “word of mouth”.
To acquire relevant inbound links for your site, you can:
- Share your site’s content through Google Buzz, Twitter and other social media tools so that other sites can talk about your website’s content, and visitors to those other sites can find and re-share your content.
- Submit your site to Dmoz (Open Directory Project) and other reputable web directories.
When acquiring backlinks to your site, avoid:
- Participating in excessive link exchanging.
- Linking to web spammers or bad web neighborhoods.
- Selling or buying links, for example, paid links.
Website’s Link Architecture
To maximize your site’s Google Pagerank, make it easy for Google’s spider (GoogleBot) to crawl all your web pages. You should improve your site’s internal link architecture and allow link juice of all web pages to flow within your entire site. Consider site usability when designing your site’s link architecture:
- From your site’s home page, allow visitors to navigate easily to other sub-/child- pages of your site, without using site search.
- From any page (non-homepage) on your site, allow visitors to navigate easily to homepage and to other pages of your site, without using site search.
- Use text-based links as your site’s navigation links.
- Use breadcrumb navigation on your sub-/child- pages.
Anchor Text, PageRank Sculpting, Nofollow Attribute
Optimize your web pages’ Google PageRank by writing descriptive and relevant anchor text in your internal links.
- Anchor text, the clickable words in a link, is one of the important signals for Google to determine your web page’s SEO ranking for specific keywords. For site usability, descriptive anchor text helps visitors to better understand your content.
- Run anchor text analysis through this Backlink Checker tool.
PageRank sculpting could influence the true value of Google’s PageRank of an individual web page.
- Webmasters insert nofollow attribute within internal links of a site to sculpt individual web pages’ Google PageRank.
- Google’s search algorithm changes were made for counting outbound links from a web page and have minimized the effectiveness of Page Rank Sculpting.
How to Check Google PageRank?
Check your site’s Google Page Rank through one of the tools:
- Google Toolbar
- Search Status toolbar (for Firefox)
- SEO Chat’s PageRank Lookup
- Google Chrome Pagerank Checker
Other SEO Experts on PageRank
Google PageRank explained by other search engine optimization experts:
- What Is Google PageRank? A Guide For Searchers and Webmasters – Search Engine Land
- How PageRank Works & Why the Original PR Formula May be Flawed – SEOMoz
Matt Cutts reported on Google’s PageRank updates in the past:
- What’s an Update? (September 8, 2005)
- Fall Weather Forecast (October 11, 2006)
- More Info on Updates (October 17, 2005)
- More Weather Reporting (October 19, 2005)
- Jagger3 Update (November 5, 2005)
- Feedback on Bigdaddy Data Center (January 4, 2006)
- Bigdaddy progress update (February 1, 2006)
- Bigdaddy status update: almost there (March 22, 2006)
- Q & A thread (March 27, 2006)
- More Info on Pagerank (October 2, 2006)
- Explaining algorithm updates and data refreshes (December 23, 2006)
- New Toolbar PageRanks coming (July 24, 2008)
- Last Toolbar PageRank update of 2008 (December 31, 2008)