Internet Books Recommended | Gordon Choi

Internet Books Recommended

The Books Include Topics in Web Analytics, Search Engines (SEO & PPC), Landing Page Optimization, Web Usability and Design, Database Design and More.

Web Analytics An Hour a Day by Avinash Kaushik

The first book by Avinash Kaushik on Web Analytics. The book is especially created for the scenario when someone is working day-in day-out in a web analyst role or preparing for the web analyst career.

It is a step-by-step by for the person in the web analyst role to develop a complete Web Analytics strategy for his/her online business website.

The goal of Analytics is not to do data reporting. The mindset is to discover actionable insights for improving your Internet marketing.

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Web Analytics 2.0 by Avinash Kaushik

The second book by Avinash Kaushik on Web Analytics. In Kaushik’s first book, it has already shown you how to develop a full Web Analytics strategy and disover action insights. This second book is a reference book of Web Analytics in which you can flip the pages and then find what you were looking for.

In Web Analytics 2.0, we now have to deal with quantitative data, qualitative data, results of multivariate experiments, and competitive intelligence data that cannot connect to anything. 2.0 is about the 10/90 rule in which you should spend 10% on tools and 90% on people.

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Advanced Google AdWords by Brad Geddes

Google AdWords is the most advanced, most efficient and the largest paid search advertising program (i.e. PPC) in the world. This book of Brad Geddes is not only a guide for Google AdWords campaign management and optimization, but it is the most complete guide by far. While you are working on your Google AdWords campaigns, it gives you a strong theoretical framework and practical guidelines to improve your results.

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Search Marketing Inc. by Mike Moron & Bill Hunt

This is the first ever search engine related books which I have read back in the old days. Subsequently I have met one of the authors, Bill Hunt, who could practically spend his whole days discussing and explaining all kinds of solutions to all the different SEO problems you have ever come across. In this book, it has come across these topics:

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The Art of SEO by Eric Enge, Stephan Spencer, Jessie Stricchiola & Rand Fishkin

We can find many SEO books and/or SEO guides available out there, but this one is very comprehensive and a complete guide. The book was written by 4 authors with loads of content and SEO theories.

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Landing Page Optimization by Tim Ash

This book of Tim Ash explains the impact of landing pages to your website visitors. It provides guidance for defining the goal(s) of your website, identifying which part(s) of your website should be tested, analyzing your website, and determining how to make it easier for visitors to use your website.

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Don’t Make Me Think by Steve Krug

Steve Krug’s book is about web usability:

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Rocket Surgery Made Easy by Steve Krug

Another book by Steve Krug - This time it is for anyone to apply the usability testing approach on their own websites.

Excel 2013 Formulas by John Walkenbach

I have included this comprehensive Excel book because in SEO and PPC you will definitely get involved in lots of data manipulation work. When working on raw data and converting raw data into human readable data reports, you will have to make use of the full power of Excel.

The Data Warehouse Lifecycle Toolkit by Ralph Kimball

In this book, Ralph Kimball and his colleagues walk you through the detailed steps of designing, developing, and deploying a data warehousing / business intelligence system, with their lifecycle methods and techniques based on their many years of consulting, training, and first-hand work experience.

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