Kenshoo Search

Kenshoo Search is one of the most comprehensive platforms for paid search engine marketing (SEM/PPC). Through API, Kenshoo Search can support automatic bidding, keyword conversion tracking, reporting and management for the major search engines:

To maximize search engine marketing’s ROI and efficiency, Kenshoo Search offers features including:

  • Keyword Expansion
  • Tracking / Reporting
  • PPC Management
  • Crawler
  • Bid Management

Kenshoo Search Keyword Expansion

Keyword expansion in Kenshoo Search system:

  • Create keyword lists related to your industries through Kenshoo Search. Normally you have to use SEM keyword research tools.
  • Keyword expansion automatically adds new keywords to relevant ad groups according to ROI / conversion goals.

Kenshoo Search Tracking / Reporting

Keyword conversion tracking and reporting in Kenshoo Search system:

  • Create customized dashboard reports including all the PPC metrics.
  • Geographical origins of all clicks to your PPC campaigns are monitored.
  • Path To Conversion and keyword conversion attribution – Kenshoo Search’s Path To Conversion tracks the entire click-conversion path (from the first click to the conversion) across multiple search engines. Conversion credit weights are distributed to keywords in the click-conversion path according to your pre-defined keyword conversion attribution setup.
  • Allow reporting of cost-related data in multiple currencies.
  • Search query report (e.g. Adwords search query report – Google is the first search engine to provide PPC search query report)
  • Track multiple conversion goals and then use conversion goal values for rule-based and/or model-based bid optimization.
  • Import Google Analytics goal data into Kenshoo Search for optimization.
  • Universal Channels – Kenshoo Search’s Universal Channels track clicks and goal conversions for non-API enabled search engines (e.g. Tencent’s Soso PPC) and non search engine based text/display advertising platforms.

Kenshoo Search PPC Management

PPC campaign management in Kenshoo Search system:

  • Data is synchronized between Kenshoo Search and the search engines’ systems, including Google Adwords, Bing Adcenter, Yahoo Search Marketing, Baidu PPC and Yandex.
  • Categories and Dimensions – Define dimensions and group your campaigns into categories.
  • Advanced Search – Run add, delete, pause, modify or move operations on campaigns, ad groups, ads or keywords that are automatically selected by Kenshoo Search’s Advanced Search based on your criteria.
  • Download/export campaign data to spreadsheets, make changes and upload/import to Kenshoo Search. Adwords Editor, Microsoft Adcenter Desktop and Baidu PPC Editor offer similar features.

Kenshoo Search Crawler

Crawler in Kenshoo Search system:

  • Crawler – Updates PPC campaign data (e.g. ads, keywords) based on real-time changes to content/inventory on B2C websites. Google offers Adwords dynamic keyword insertion, but is unable to connect with inventory/content changes of your site.
  • Run ad A/B testing to meet conversion goal and/or ROI criteria.

Kenshoo Search Bid Management

Run automatic bid policies on your PPC campaigns:

  • Rule-based bid policy (MBBP) – Submit conversion goal values (ROI) with a set of rules (including cost, clicks, impressions, cost-per-action, revenue) and Kenshoo Search’s auto bidding system will achieve the ROI. Google offers a similar automatic bid optimization tool – Adwords conversion optimizer.
  • Model-based bid policy (MBBP) – Kenshoo Search’s bidding algorithm creates a behavioral model of keywords over time, finds the ideal position for each keyword, and meets requirements to cost and conversion goals. For keywords with low performance, Kenshoo Search uses a different bidding algorithm, principle of similarity.

Kenshoo Search New Feature Releases

Here are the lists of:

Kenshoo Search’s News

Kenshoo Search system’s progress in business and technologies:

Comments

4 Responses to “Kenshoo Search”

  1. Tweets that mention Kenshoo Search -- Topsy.com on January 14th, 2011 9:58 am

    [...] This post was mentioned on Twitter by Simon Howland, seolinktagstic. seolinktagstic said: Kenshoo Search http://goo.gl/fb/eZApq #ppc [...]

  2. Quora on January 15th, 2011 3:34 pm

    Are search marketing platforms like marin software, kenshoo, efficient frontier still growing or are Google’s self serve features improvements enough for clients?…

    1. The multiple platform support cannot be replaced by using Google Adwords alone – Most of the search marketing platforms like Marin Software, Kenshoo and efficient Frontier do support multiple major search engines (e.g. Google, Bing, Yahoo, Yandex, B…

  3. Kenshoo Search | Bid Management Software Tool and Solutions on January 15th, 2011 10:35 pm

    [...] See the rest here: Kenshoo Search [...]

  4. Chris Zaharias on November 11th, 2011 12:47 am

    Hey Gordon – I just came across this summary of Kenshoo after having read your take on this SEM platform-related question on Quora: http://www.quora.com/l/rTK9hG6YcL

    Sounds like you’ve managed as much SEM spend as some tools providers. I also liked your review of Vinny’s 2006 post on Google’s strategic advantage over Y! & Bing – so true.

    Hope our paths cross sometime in the future.

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