Kenshoo Search is a powerful system to help ppc specialists to manage/run and maximize ROI of global ppc campaigns including Google Adwords, Bing Adcenter, Yahoo Search Marketing, Facebook ads and local ppc campaigns including Baidu Phoenix Nest and Yandex.
Basic features that are already included in Kenshoo Search:
- Keyword Expansion
- Tracking / Reporting
- PPC Management
- Bid Management
Kenshoo search released many new features during system upgrades between 2010 and quarter one of 2011.