LinkedIn Resume Guide
Show your work resumes to millions of professionals on LinkedIn, the most popular professional social networking site. To use LinkedIn as your online resume, follow this “How to Use Your LinkedIn Profile as Resume Guide”, that includes:
- Create LinkedIn Profile URL
- Create Professional LinkedIn Profile
- Build LinkedIn Connections
- Get LinkedIn Recommendations
- Connect LinkedIn Profile to Social Media, Blogs and Websites
- Display PowerPoint Presentations
- Participate in LinkedIn Answers
- SEO your LinkedIn profile
Create LinkedIn Profile URL
Create an easy-to-remember LinkedIn Public Profile URL:
http://www.linkedin.com/in/gordonchoi
The URL is in this format:
www.linkedin.com/in/[your name]
Create Professional LinkedIn Profile
Your work resume is the major content of your LinkedIn profile, which consists of your professional headline, career summary, current detailed job description, past detailed job descriptions, and qualifications/educations.
- Create your Linkedin Professional Headline, e.g. Bilingual Search Engine Marketer.
- Write a “summary” of your work experience and skills.
- Create a detailed job description for your current job/position.
- Add the job descriptions in details to each of your previous jobs.
- Add your qualifications/educations.
Build LinkedIn Connections
Increase your LinkedIn Connections by connecting to:
- All the work colleagues who are already on LinkedIn.
- People who have large number of LinkedIn connections.
- People who are in your industry, who have the same professions to you.
Join LinkedIn Groups that are relevant to your industry/profession and display your Groups on your LinkedIn Profile.
Get LinkedIn Recommendations
Get endorsements/recommendations from people who have worked with you.

Good candidate to endorse you, include:
- People who you have worked closely together on projects.
- People who have worked in your teams.
- People who used to be your ex-boss.
- People who have appreciated your great work.
Recommendations for Gordon
Head of SEM
Alibaba.com“I supported Alibaba’s PPC spend in key markets and Gordon was my main point of contact. I enjoyed working with him because he was always informed (very smart guy), knew his objectives and how he was performing against them, and was always very pleasant to work with. I hope we can work again together in the future.” August 25, 2009
Jonathan Liu, Head of Global Account Management – APAC, Yahoo!, was a consultant or contractor to Gordon at Alibaba.com
“The greatest impression I have about Gordon is despite his unassuming and mild manner, he is able to lead a team to achieve targets over and beyond the ones set. Each time the targets are reached, he will raise the bar higher and achieve those targets as well. All these are achieved with grace, respect and knowledge. I have never seen Gordon in all my years of working with him lose his cool even under duress.” August 12, 2009
Winnie Khoo, Senior Director, Alibaba.com, managed Gordon at Alibaba.com
“Gordon brings his years of experience and expertise to Alibaba.com in the SEM domain. His professionlism, knowledge and personality are immensely respected by people working with him. He builds the SEM team from almost scratch to a high-performing contributor to Alibaba.com’s global business.” June 3, 2009
Scott Ni, Director, Site Operations, Alibaba.com, worked directly with Gordon at Alibaba.com
“Gordon and I worked together on a development project to support the team that Gordon was managing. Our collaboration was smooth and communication open. I managed the technical aspects while Gordon managed and owned the business requirements. His fast response to change requests and ability to digest technical information made my work a lot easier. He’s also a really friendly person and humorous at times. When needed, his team members also supported my team with enthusiasm, a sign of successful leadership.” June 1, 2009
Sean Yu, Product Manager, Alibaba.com, worked with Gordon at Alibaba.com
Connect LinkedIn Profile to Social Media, Blogs and Websites
You may have a blog that somewhat has topics related to your work, a website (or your company’s website) and profiles on other social networking sites. You may also have been microblogging through Twitter or Google Buzz.
- Add links from your LinkedIn profile to your blogs and websites.
- Link back to your LinkedIn profile from your personal blog.
- Connect your Twitter account to your LinkedIn profile.
Once LinkedIn and Twitter are connected, your Tweets and Retweets will become your LinkedIn status updates.

Display PowerPoint Presentations
Show your PowerPoint presentations and trainings in your LinkedIn Profile. For example, I have been showing my “Google SEM Tools” presentation on my LinkedIn Profile.

Participate in LinkedIn Answers
Show your knowledge and expertise by helping other LinkedIn users in LinkedIn Answers.
Other Uses for LinkedIn
Besides building a personal resume:
- Use LinkedIn to self-brand your abilities, knowledge and experiences.
- Set up a LinkedIn Company Profile to market your own business.
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Social media is snatching center stage and and radiating its potential right from the base of nuclei. It’s a genuine, fully functional, live and mostly accepted procedure to take your opinions and beliefs to the people through the fastest ever media. Through blogging and commenting the organizations can base their image and brand easily. Blogging and specifically corporate blogging is extremely vital for brand establishment which ultimately aims for website monetization or company’s monetization.
People use various available tools and techniques example, twitter, linkein or simply blogging for making themselves live and vibrating. I think the social media will dominate all other means of advertising.
Interactive Session isn’t it?