Liveperson Integration on Google Analytics
If you are a user of Google Analytics and Google Adwords, recently you may have received an invitation for integrating Liveperson on your Google Analytics account. Liveperson is for those webmasters who own websites that are running chat features in real time.
By integrating your live chat statistics with the powerful Google Analytics reporting engine, you can measure how your marketing activities translate into chats, as well as the impact of those chats on your online sales and lead generation.
A wealth of Google Analytics statistical reports puts vital data at your fingertips. For instance, you can:
- Measure how your marketing activities translate into chats, as well as the impact of those chats on sales
- Track the market segments of visitors who chat and make purchases
- Classify visitors according to the pages they visit on your site
Liveperson also provides a tool called Campaign Viewer, which allows the tracking of each visitor on your website in real time.
Posted in: Google
Why not considering Netmining. The tool is like an Omniture with an interaction layer on top delivered as a webservice.
You can do chat but also form pushing, call back, digital assistants, white paper, …
Right interaction, right time. Liveperson is chat at the right time but believe me it’s the mix of interactions that work.
My 2 cents.