Market your Company on LinkedIn
LinkedIn.com, the social network site for professionals, has launched Companies Beta which is essentially a company page visible to all its users. I believe a large part of this page was created through relevant LinkedIn user data. Let’s take Alibaba.com’s page as an example.
You may need to log onto your LinkedIn account before viewing the page below:
http://www.linkedin.com/companies/14160/Alibaba.com
The beta company page begins with a brief company description/summary which was provided by Capital IQ. A “flag inaccurate summary” link allows users to report to LinkedIn for any inaccurate information that appears in the summary.
Alibaba.com Limited operates as a B2B e-commerce company in the People’s Republic of China. It provides a platform connecting small and medium-sized buyers and suppliers from China and internationally. The company’s listings displayed on its online marketplaces cover a range of products and services in various industries… Alibaba.com provides online advertising services that allow branded advertisers to display online advertisements on its international and China marketplaces, including banners and other graphical or text advertisements. The company was founded in 1998 and is headquartered in Hangzhou, the People’s Republic of China. Alibaba.com Limited is a subsidiary of Alibaba.com Corporation.
On the page, selected employees of the companies are displayed:
- This company’s employees who are currently connecting to you
- New hires
- Popular profiles
Popular Profiles: These are Linkedin users who are highlighted because they may be actively in the news, referenced in blogs, participating in industry groups, and/or frequently the result of searches and other activities within the Linkedin network. Users who appear on this list have the most profile views at their company.
New Hires: These are LinkedIn users who have indicated in their profile that they’ve recently joined this company.
Recent Promotions and Changes: These are LinkedIn users who have recently indicated in their profile that they’ve recently changed positions at this company.
LinkedIn respects its users’ privacy as it provides options to opt-out of notifications of status and profile changes. So users’ new statuses as new hires or recent promotions will not be announced in the network.
If you don’t want to appear in the New Hires, Recent Promotions or Popular Profiles sections of your company’s profile, go to your Profile and Status Updates preferences and select “No, do not notify anyone.”
LinkedIn only shows names of employees up to and including 3 levels (degrees) away from you.
Company Employees: This is a list of LinkedIn users in your network (up to 3 degrees away from you) who currently work at this company.
The Related Companies section is the statistics about from which companies most employees came from, and which companies most employees are connecting to:
- Career path for Alibaba.com employees before: [other companies]
- Alibaba.com employees are most connected to: [other companies]
HR officers can even post jobs and recruitment videos that will appear in the Jobs module.
People on job hunting can apply for appropriate jobs.
The Key Statistics module provides information of the company including its industry, size (number of employees), some past revenue figures and when it was established. It even gives summarized data of employees such as common job titles, top schools/universities, median age and gender, though the information shown is only based on the employees of the particular company who are in the LinkedIn network.
The information in this section about the employees of the company profiled on this page was aggregated from non-personally identifiable data of LinkedIn users who are currently employed by this company. This data only reflects estimates about this company’s employees and is not endorsed or provided by the company. For questions regarding LinkedIn Company Profiles contact us.
Previously, I have also explained how you can SEO your LinkedIn Profile.
Related Information:
Posted on April 8, 2008
Filed Under Social Media Marketing | 18 Comments
Comments
18 Responses to “Market your Company on LinkedIn”
Leave your comments
- Your first comment will be reviewed before getting posted.
- Your subsequent comments will be posted without review.
- All spammy comments will be deleted.
[...] View original post here: Market your Company on LinkedIn [...]
[...] Market your Company on LinkedIn [...]
[...] Market Your Company on LinkedIn – Gordon Choi [...]
Hi,
I was wondering how I can get my company page set-up. Do I need to be a premium member?
Al
[...] an individual LinkedIn user, you can’t do much about the content on the company page. However, the company page does display employees who are more active in engaging with other users. [...]
[...] Market Your Company on LinkedIn – Gordon Choi [...]
[...] LinkedIn Company Marketing Share and Enjoy: [...]
How do we set up our company pages on your website?
Sandra
Thank you for this post. I am underwhelmed at how Facebook has addressed this need and am excited to see how the LinkedIn experience differs.
For all the people with Outlook, here is a real simple solution to get the LinkedIn Badge on your email signature:
1. After you login to LinkedIn, look to your left bar and click “Edit My Profile” link
2. Just under the 2nd Blue box, look for “Promote your profile with customized buttons” and click “customized buttons”
3. Drag and Drop any of the Button Images (Badges) you like to your desktop – this should save a copy and easy to find
4. In Outlook (I am using Outlook 2007) go to “tools” and then “options” from the menu bar
5. From the dialogue box, select the tab “Mail Format”
6. Toward the bottom, select the button “Signatures”
7. Select your Signature (or create a new one)
8. Place your mouse wherever you want the LinkedIn button (Badge) to appear in the edit window below
9. Look for the icon just above the window you are in for “picture” and click on that
10. Go to your desktop where you saved the LinkedIn button (Badge) and select that
11. You should see the LinkedIn button (Badge) in your signature window now
12. Select the LinkedIn button (Badge) and click the icon just to the right of the “Picture” icon called “insert hyperlink”
13. In this window look on the left and select the “Existing File or Webpage” icon
14. Go back to your page you copied the LinkedIn button from, your LinkedIn Profile, and select on the left the “View My Profile”
15. In the URL Address Bar of your browser, highlight and copy this url
16. Go back to Outlook and past this url in the window and white box labeled as: “Address”
17. Save the Signature and hit ok until you are back in the main Outlook window
18. Test your email signature before using by sending yourself an email and click the LinkedIn button (Badge) AFTER the email arrives to see if your profile is accurate
NOTE: If you test only with an email that you start as “New Message” in Outlook, you will need to hold the control key down and select the LinkedIn button (Badge)
Good Luck.
Best,
Dean Holmes
CSO at Selling At The TOP
[...] Market Your Company on LinkedIn – Gordon Choi [...]
[...] Market Your Company on LinkedIn by Gordon Choi [...]
[...] Market Your Company on LinkedIn – Gordon Choi [...]
[...] Market your Company on LinkedIn [...]
[...] Market your Company on LinkedIn [...]
[...] Market Your Company on LinkedIn – Gordon Choi [...]
[...] Market Your Company on LinkedIn – Gordon Choi [...]
[...] Market your Company on LinkedIn from Gordon Choi [...]