Matt Cutts Explaining Google PageRank
Google is popular not just because it has a good algorithm to rank search results according to relevancy, it has also invented PageRank. Since a couple of years ago, PageRank has become a good indication on how well Google see one’s website. Some webmasters have even gone too far to monitor the PageRank of their websites on a daily basis.
Google engineer Matt Cutts recently explained,
At some point we take our internal PageRanks, put them on a 0-10 scale, and export them so that they’re visible to Google Toolbar users.
PageRank is computed continuously. There are machines that take inputs to the PageRank algorithm at Google and compute the resulting PageRanks. So at any given time, a URL in Google’s system has up-to-date PageRank as a result of running the computation with the inputs to the algorithm.
By the time you see newer PageRanks in the toolbar, those values have already been incorporated in how we score/rank our search results. So while you may be happy to see that the Google Toolbar shows a little more PageRank for a given page, it’s not as if that causes a change in search results at that point. So you won’t see any search engine result page (SERP) changes as a result of this PageRank export–those changes have been gradually baking in since the last PageRank export.
And Matt went into advising webmasters not to only focus on PageRank,
I highly recommend keyword analysis, looking at server logs to figure out new content to add, thinking of new hooks to make your site attract more word-of-mouth buzz, pondering how to improve conversion once visitors land on your site.
Posted on October 9, 2006
Filed Under Google, SEO |
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[...] PageRank is a value that is being continuously computed over time and is placed on a scale from 1 to 10. You can find more about PageRank on one of my previous posts (Matt Cutts Explaining Google PageRank). [...]