Microsoft Revealing 2006 Top 10 Searches
Today, Microsoft’s Live Search has revealed the top 10 searches for 2006 in different categories. Very quickly I’m able to draw the conclusion that the demographics of Live Search users are no where near the “techie” type, and in fact they are mostly using Live Search an entertainment platform.
- * The interests of the Live Search users are mostly on pop artists, sport stars or movies, which can be seen from the top 10 overall searches. This means Live Searcher users are mostly into entertainment.
- * Digital cameras are the most popular electronic products among Live Search users.
- The searches are heavily skewed due to this year being a Fifa World Cup year.
- Italy won the Fifa World Cup, but none of its player and any of its football clubs made it to the top 10 searches in the top 10 soccer searches. Can it be that the Italy national team has no superstar?
- Italy rather has made the top 10 searches in the travel destinations, and it is the only European destination in the top 10. No Asian destination has made the list.
- Users are very aware of and do care about the risks in Iraq and North Korea.
- No free software download (such as Internet Explorer 7) has made the overall top 10 searches.
- No Internet company (such as Microsoft’s rivals Google or Yahoo!) has made the overall top 10. Searching for Microsoft’s corporate news is not even a habit of the users.
- The top search keywords on each list being revealed are mostly of 1- or 2-word-keywords.
Top Overall Searches
1. Ronaldinho
2. Shakira
3. Paris Hilton
4. Britney Spears
5. Harry Potter
6. Eminem
7. Pamela Anderson
8. Hilary Duff
9. Rebelde
10. Angelina Jolie
Top Gainers From 2005
1. Bebo
2. Kaka
3. Zinedine Zidane
4. Pink
5. Scarlett Johansson
6. The Pussycat Dolls
7. Rihanna
8. Superman
9. Cristiano Ronaldo
10. Victoria Beckham
Top Soccer Searches
1. Ronaldinho
2. Cristiano Ronaldo
3. David Beckham
4. Ronaldo
5. Fifa
6. Zinedine Zidane
7. Real Madrid
8. Kaka
9. Cruz Azul
10. Manchester United
Top Travel Searches
1. Las Vegas
2. Mexico
3. Hawaii
4. Walt Disney World
5. Disneyland Park
6. Costa Rica
7. Italy
8. Cancun, Mexico
9. Grand Canyon
10. Florida
Top Product Searches
1. Digital Camera
2. Pet Supplies
3. iPod
4. Xbox 360
5. Canon
6. The Da Vinci Code
7. Panasonic PV-GS300
8. Canon EOS 30D
9. PlayStation 3
10. Samsung Mp3 Player
Top News Searches
1. Natalee Holloway
2. Steve Irwin
3. Iraq
4. Paris Hilton
5. David Blaine
6. Tom Cruise
7. Chris Daughtry
8. North Korea
9. David Copperfield Fountain of Youth
10. Taylor Hicks
Posted on December 15, 2006
Filed Under MSN, Research |
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3 Responses to “Microsoft Revealing 2006 Top 10 Searches”
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No surprises there really - I’ve always found MSN users to entertainment/music/celeb focused. If you can monetize that type of user, MSN can push some good traffic - it’s just a shame they don’t have the traffic volume yet.
[...] Earlier, Microsoft’s Live Search also revealed its lists of 2006 top 10 searches. [...]
The top search term, Ronaldinho, is most likely a big surprise to Americans because soccer is not the top sport.
A Hollywood celebrity would have been my pick….if I had to guess!