Microsoft Live Search Powers Chinese Search Engine 114

Microsoft is eager to increase its search market share in China. Its latest move is to power China Telecom’s newly launched search engine called 114 (114.vnet.cn) via its new beta search service Windows Live Search. 114 has four vertical search besides its main web search: Forum, Blog, News and Yellowpages.

    China Telecom 114 Search Engine

Microsoft currently trails far behind in China’s search market which is only included in a combined 3.4% search market share with many other search engines (Baidu Gaining 2006 China Search Market Share).

With this cooperation, search engine revenues will be shared between China Telecom and Microsoft on a 70-30 split in 2007 and 50-50 spilt in 2008. Microsoft will also pay China Telecom 21 million US dollar as a once-off income, though both companies refuse to confirm the figure.

I believe Microsoft real intention is digging into China Telecom’s current customer base of 25 million broadband users and over 80 million Internet users.

Comments

One Response to “Microsoft Live Search Powers Chinese Search Engine 114”

  1. Pete on October 26th, 2008 4:40 am

    I found this item while trying to find out why, in China, I keep getting this page instead of the one I am asking for. When pages are blocked here – in this instance a quite innocent one researching a lake in Italy I visited many years ago for scenic spots – as often as not you’re referred to a ’safe’ page. This is something of an improvement on many I’ve had in the past which were covered in links including some with thumbnails to photosets which verged on soft porn. (Funny how China tries to keep the rest of the world away from its internet users; it might be better keeping its own internet away from the rest of the world. Adware, ripped music, movies and software, ads for pyramid job schemes that are strictly illegal (and very damaging) here and yes, soft porn are all here in abundance. Odd on what is probably the most monitored net area in the world. They can pick up on the word ‘democracy’ it seems but are at a loss when it comes to deal with the stuff they claim to really being against in policing the network and the true criminal element). Anyway, I’ve just reported 114 to Microsoft as a phishing site. More reports like that and perhaps MS will start to choose its bedfellows more wisely…

Leave your comments

  • Your first comment will be reviewed before getting posted.
  • Your subsequent comments will be posted without review.
  • All spammy comments will be deleted.