Google has revealed statistics on how users behave on mobile sites. Let’s summarize.
Issues with Mobile Sites
The most common issues web users have encountered with most mobile sites:
- Close to 75% of users prefer a mobile-friendly site when they’re on mobile devices.
- 96% of consumers have encountered sites that were not designed for mobile devices.
Non-friendly Mobile Sites
It definitely hurts users and your business when you don’t have a mobile-friendly site.
- 61% of users would immediately go on to another site if they couldn’t find what they were looking for right away on your mobile site.
- 50% of users will use your mobile site less if your website isn’t mobile-friendly, even if they like your business.
Friendly Mobile Sites
It definitely helps retaining returning users and increasing sales for your business when you have a mobile-friendly site.
- 67% of mobile users are more likely to buy your site’s products or services when your mobile site is “mobile-friendly”.
- 74% of users are more likely to return to your mobile site in the future after visiting your mobile-friendly site.
Building Mobile Sites
- Find engineers/developers to build your mobile-friendly site through HowtoGoMo.
- Consider both approaches (Conventional Mobile Site vs Responsive Design) before developing your mobile-friendly site.
Responsive Design (for Mobile-friendly Sites)
What is responsive design?
- It’s a website design technique that lets you create a single website that will adapt to the device on which it’s being viewed, whether it’s a laptop, smartphone or tablet.
- A site built with responsive design will automatically resize for different devices, however you can prioritize the content that matters most to the mobile user.
- A mobile user might need to quickly find your phone number or directions, whereas a tablet user might want a simpler way to make couch-surfing purchases.
- A site built using responsive design could prioritize click-to-call and click-to-map buttons, while the tablet site would focus on simplifying the shopping cart.
Google Webmaster Central Blog explains the technical details of responsive design and how to fulfill 3 guidelines when creating mobile-friendly sites:
- Our pages should render legibly at any screen resolution.
- We mark up one set of content, making it viewable on any device.
- We should never show a horizontal scrollbar, whatever the window size.