Mobile Sites User Statistics, How to Build User Friendly Mobile Sites

Google has revealed statistics on how users behave on mobile sites. Let’s summarize.

Issues with Mobile Sites

The most common issues web users have encountered with most mobile sites:

  • Close to 75% of users prefer a mobile-friendly site when they’re on mobile devices.
  • 96% of consumers have encountered sites that were not designed for mobile devices.

Non-friendly Mobile Sites

It definitely hurts users and your business when you don’t have a mobile-friendly site.

  • 61% of users would immediately go on to another site if they couldn’t find what they were looking for right away on your mobile site.
  • 50% of users will use your mobile site less if your website isn’t mobile-friendly, even if they like your business.

Friendly Mobile Sites

It definitely helps retaining returning users and increasing sales for your business when you have a mobile-friendly site.

  • 67% of mobile users are more likely to buy your site’s products or services when your mobile site is “mobile-friendly”.
  • 74% of users are more likely to return to your mobile site in the future after visiting your mobile-friendly site.

Building Mobile Sites

Responsive Design (for Mobile-friendly Sites)

What is responsive design?

  • It’s a website design technique that lets you create a single website that will adapt to the device on which it’s being viewed, whether it’s a laptop, smartphone or tablet.
  • A site built with responsive design will automatically resize for different devices, however you can prioritize the content that matters most to the mobile user.
  • A mobile user might need to quickly find your phone number or directions, whereas a tablet user might want a simpler way to make couch-surfing purchases.
  • A site built using responsive design could prioritize click-to-call and click-to-map buttons, while the tablet site would focus on simplifying the shopping cart.

Google Webmaster Central Blog explains the technical details of responsive design and how to fulfill 3 guidelines when creating mobile-friendly sites:

  • Our pages should render legibly at any screen resolution.
  • We mark up one set of content, making it viewable on any device.
  • We should never show a horizontal scrollbar, whatever the window size.

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