New Adwords Interface

Google Adwords new interface has been made available to more advertisers recently. If you already can see the “New Interface (Beta)” link at the top right corner once you have logged on to your Adwords account, you are eligible to use the new interface.

Navigation

One of the major improvements is the navigation. The new navigation allows you to move quickly between different data views (campaign level, ad group level and keyword level), while with the old interface the higher efficient method is to use the Report Center. Now all the campaigns and ad groups you ever need to view can be navigated via the left side menu, which can also be minimized to allow a broader view. Paused campaigns and ad groups are grayed out so that they are easily distinguished from the active ones.

All Keywords View

The second major improvement is the ability to view all your keywords in a single screen, even though your keywords reside in different campaigns.

Filter and Views

You can control the amount of data you need to view at once by filtering campaigns, ad groups or keywords:

Customized Columns

By adding or removing the columns, you can choose the metrics that you only need to see:

Chart Two Metrics

You can look at two metrics simultaneously by charting them on a single graph:

Keyword Status

In the Keyword Status window, now you can immediately see the details that influence your keyword’s quality score:

Relevance
Landing Page
Landing Page Performance / Load Time

Download Campaigns, Ad Groups or Keywords as Reports

You can download your campaigns, ad groups, ads or keywords right at the campaign / ad group / keyword views and review them offline (The old interface only allows you to download reports at the Report Center):

Manage Negative Keywords

You can add and manage negative keywords at the campaign level and the ad group level all in a single screen:

Help Shortcut

The help shortcut at the bottom left corner is more visible in the new interface so that new users can have immediate access to it:

Share Feedback

After you have fully explored the Adwords new interface, you can tell Google how satisfied or unsatisfied about the changes by rating and commenting via the Share Feedback form: