Optimizing Adwords Campaigns with SEO Qualities
These are the 3 SEO qualities that are often underestimated when optimizing PPC campaigns on Google Adwords: PageRank, domain age and web page content. By properly implementing these SEO qualities to your Adwords campaigns, Quality Score will be improved.
PageRank
PageRank is rather a famous quality of Google on the organic search engine optimization. Although it is not absolutely certain, web pages or websites with higher PageRank values are often ranked higher in Google’s search engine result pages (SERP).
When choosing your destination URL (or your landing page), you have a choice between 2 web pages that are somewhat similar but are of different PageRank, you will want to pick the one that has a higher PageRank value.
Domain Age
SEO experts all know that domain age (or age of website) affect its ranking in the SERP. Usually the older the domain, the more trust Google rates that domain. Google’s trust to a domain is also known as TrustRank.
Web Page Content
The content on your landing page is an obvious one that affects your Adwords campaign’s Quality Score. I have explained Adwords Landing Page Quality Score with one of my previous blog post. In the Google Adwords guidelines it explained the way to create high quality landing page by providing relevant and substantial content.
* Link to the page on your site that provides the most useful and accurate information about the product or service in your ad.
- If your site displays advertising, distinguish sponsored links from the rest of your site content.
- Try to provide information without requiring users to register.
- Build pages that provide substantial and useful information to the end-user.
- You should have unique content.
Interesting. Thanks for the tips! I always suspected there was a correlation between PageRank and Adwords…