Post Holiday PPC Strategies

Setting up effective strategies to create seasonal PPC campaigns before the big holiday season is an important factor for success. After the holiday season, below are the steps to adjust your PPC campaigns.

Extract reports and necessary data from both the PPC search engine platforms and your own datacenter. Review the performance of your paid search campaigns by working out its ROI from the reports and data.

Stop spending on some of your campaigns or some sections of your campaigns that have not performed well during the holiday season, and pause spending those that were specifically set up to target the holiday season.

An alternative other than stopping campaigns is to reduce Max CPC of your under-performing keywords of those campaigns as a whole still performed acceptable. Also, use your experience or common-sense to pick the campaigns (based on sectors / industries) that you will have their keyword Max CPC reduced.

Pause or remove the ads that were specifically written for the holiday season and will not work well afterwards.

Plan your PPC campaign strategies for the next upcoming season. Also, launch next year’s holiday season campaign based on the experience and data you have gathered during this holiday season.

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