China PPC Advertising Revenue

iResearch released a China online marketing revenue report of 2005. The total revenue less resellers was 4.17 billion yuan in which PPC advertising accounted for 24.9%.

  • Banner 48.9%
  • Paid Search (PPC Advertising) 24.9%
  • Classifieds 7.4%
  • Text Link 7.2%
  • Rich Media 2.6%
  • Email 1.4%
  • Others 7.4%

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