PPC Keyword Prices Drop

PPC keyword prices on average have once again dropped to $1.27 (Q2 2006) from $1.39 (Q1 2006), according to a recent research by Fathom Online. It averaged at $1.43 of Q4 2005.

It means PPC experts and advertisers have discovered ways to advertise and bid smarter than before. The use of marketing analytics tools has been the key factor for PPC advertisers in better making decisions in terms of spending.

Individual keyword bids vary day-to-day, mainly depending on the bids of competitors. In some specific categories, there have been some daily spikes of traffic increase:

  • Career training: 286%
  • Pregnancy: 111%
  • Consumer electronics (MP3 player and camcorder related keywords): 225%
  • DSL and ISP related: Over 50%
  • Loans to students: 40%

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