This post was mentioned on Twitter by gordonchoi: PPC Blog: PPC Trends 2010 – http://tinyurl.com/yzmn5xe...

My name is Kristina Zhao from Get Smart Content. This message is not really a comment – but I figured it was a good way to reach you since you review all comments prior to posting and the email listed did not work for me.

I’ve been following your blog on PPC, SEM and SEO and found it very insightful and informative. I actually contacted you because I was wondering if Smart Content would be something that you and your readers would be interested in learning about and could benefit from, especially with your experience with Google Analytics. http://www.getsmartcontent.com

Just to give you a rough idea, Smart Content is a web based system that enables you to serve content on websites and landing pages that is targeted to the individual user. Where you would normally have a static image or text you embed a hosted widget-style .gif or .swf and then manage your combination of rules and content in the Smart Content admin. Since Smart Content is added to your site via an embeddable .gif or .swf file, it requires little technical expertise and the Admin panel is all drag and drop so any marketer can use it.

We think Smart Content is a great compliment to Website Optimizer because you can optimize your page to the broadest audience and use the Smart Content swf to deliver a call to action targeted to the individual user. The results of targeting your content and call to action is pretty amazing, specifically on landing pages where users decide very quickly to move deeper or bounce.

If you’re interested in learning how marketers are using Smart Content to serve the right content and Call to Action to the right audience at the right time, I’d love to give you a walk through.
I look forward to this opportunity and thanks,

Kristina Zhao | Smart Content