Comments on: Search Affiliate and Agency Model Comparisons http://www.gordonchoi.com/search-affiliate-and-agency-model-comparisons-20070807?utm_source=rss&utm_medium=rss&utm_campaign=search-affiliate-and-agency-model-comparisons Web Analytics Insights, SEO/PPC Tools/Tips, Google Plus Fri, 03 Feb 2012 03:28:20 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Xin http://www.gordonchoi.com/search-affiliate-and-agency-model-comparisons-20070807/comment-page-1#comment-37082 Xin Thu, 16 Aug 2007 01:47:50 +0000 http://www.gordonchoi.com/search-affiliate-and-agency-model-comparisons-20070807#comment-37082 This is a fair comparison of the two methods. I have worked for both sides in the past, so I speak from some experience. The UK Pay Per Click agency I worked for did exactly as you said, focusing on a few generic high-cost keywords to get the conversions. Mediocre ROI indeed. I have also dabbled in Search Affiliate Marketing in the past, and I am getting seriously into it at the moment. I am working on both the UK and Chinese market. If I was a business, I would mostly probably choose the affiliate model. This will ensure a larger marketing reach (via more keywords) and set costs. This is a fair comparison of the two methods. I have worked for both sides in the past, so I speak from some experience.

The UK Pay Per Click agency I worked for did exactly as you said, focusing on a few generic high-cost keywords to get the conversions. Mediocre ROI indeed.

I have also dabbled in Search Affiliate Marketing in the past, and I am getting seriously into it at the moment. I am working on both the UK and Chinese market.

If I was a business, I would mostly probably choose the affiliate model. This will ensure a larger marketing reach (via more keywords) and set costs.

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