Search Engine Marketing is PPC and SEO

Search Engine Marketing is the combination of PPC and SEO.

PPC (Pay Per Click or Paid Search)

You pay the PPC search engines who rank your web page by placing a text ad within their ‘sponsored link’ search results. Google Adwords and Yahoo Search Marketing (Microsoft Bing Adcenter) are two very popular and effective paid search engines.

  • PPC text ads mainly appear on the right hand side of the search engines.
  • Search engines (Google and Yahoo) allow PPC ads to rank above organic search results, if your PPC ads meet certain requirements of the search engines.

The PPC advertising model is auction-based paid search in which the search engines power the search ad auction algorithms. PPC is a fast and effective method in ranking your web pages high in major search engines and their partner network sites within minutes.

SEO (Search Engine Optimization)

Search engine optimization (SEO) is about optimizing to rank your websites high in organic or natural search results of the search engines (Google and Yahoo/Bing). You apply on-page and off-page techniques to your web pages (or optimize your web pages) in search engine optimization for your websites. With SEO you cannot guarantee your web pages rank in the top 10 positions of the search engines within a short time.

Search engine like Google prefers webmasters creating/optimizing websites for usability and improving websites’ user experience. Google has created the universal “standard” for SEO and offers SEO beginners guide to webmasters.

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