Understanding Internet searcher behavior is an essential aspect of both effective SEO and PPC advertising, as Internet searchers interact with search engines in different ways. Interactive Local Media of the Kelsey Group has performed an interesting research about the behaviors of Internet searchers.
Email is still the number one primary daily activity of Internet users with 77%, while search is closing at second place in with 63%.
Kelsey Group has also discovered that on a regular basis 35% of online shoppers used only one search engine, 53% used no more than three search engines, and 10% used at least four search engines. Also, 54% of search users have replaced phone books with Internet search.