PPC Blog by Gordon Choi

Search engines tend to give higher importance to inbound links pointing to your website from your own industry segment. Any backlinks pointing from sites of totally unrelated industries will have their link value considerably reduced.

For example, a flight reservation site is highly benefited from a backlink pointing from a related industry sites such as a site providing information about popular holiday travel destinations and vacation packages. On the other hand, an inbound link pointing from a website providing information on web hosting services will benefit the flight reservation site very little.

Industry relevancy is also about the content on your own site. The webmaster who owns the flight reservation website will want to create some sort of resource directories from within his site. In this case, the content related to travel, tourism, vacation packages, car rental and popular destinations can be created.

Industry relevancy does not only apply to the entire site, but is also applicable to the web pages of a website. When you are finding sites to build inbound links from, you often may come across large websites that have numerous categories. The right thing is do is to get a backlink from a category that can match your own industry.

Search engines do use the Applied Semantics algorithm when determining the industry relevance of a web page within a site. Applied Semantics algorithm looks at different keywords on a web page when determining the industry segment of each web page.

Therefore, to get the full benefit of the link value the above webmaster should try his very best to get a backlink from the most relevant page within the related category.

You may want to review a list of SEO link building check points, before rushing into link building for your sites.

Posted in: Link Building, SEO