I talked about some social media tracking tools at Search Engine Strategies (SES) Shanghai 2012 during the “How Social Affects SEO” panel with two other speakers, Bill Hunt (of Back Azimuth) and TR Harrington, with the help of panel moderator Mike Grehan.
The social media tracking tools:
- Google Analytics
- URL Shorteners: Bit.ly, Hootsuite, Google URL Shortener
- Social Influence Measurement tool: Klout
Social influence metrics:
- True reach
- Network impact