t.baidu.com’s interface and functions are similar to those of Twitter’s (beginners guide to Twitter) and are less similar to those of is different to Google Buzz’s. With t.baidu.com, you get to “follow” other users (following) and you get being “followed” by other users (followers). Each short message is limited to 140 Chinese characters.
t.Baidu.com, Microblogging Tool? Closed Social Networking Site?
However, similar to Facebook, t.baidu.com is “closed” social networking site (SNS) in which you will have to log onto t.baidu.com before you can view any short messages that you and/or others have posted. The content (for example, all the short messages you posted) within t.baidu.com will not show up in any search engines’ organic search results, as they will not be crawled and indexed by search engine spiders/robots (e.g. Googlebot, BaiduSpider, MSNbot, Yahoo Slurp).
The reason behind Baidu using the “t” subdomain for t.baidu.com is still unknown, but it may mean:
- t – Twitter: If Baidu is to clone Twitter, “t” means perfect sense.
- t – Talk: If t means “talk”, then Baidu has created naming confusion as Google has GTalk which is an instant messaging tool (like MSN Messenger).
Baidu’s Content Targeting / Retargeting
Microblogging can be addictive and through t.baidu.com, Baidu will be gaining more Internet users’ personal information. The private information will allow Baidu to improve the quality of Baidu’s Content Network targeting and/or retargeting and to catch up with Google on Adwords Remarketing/Retargeting.
Sign-up t.Baidu.com, Invitation Only
t.baidu.com is currently invitation only. To sign up, you will need to receive invitation from an existing t.baidu.com user.