t.QQ.com, Weibo.com, t.Sina.com.cn in China Microblogging

China’s microblogging services/platforms, Sina Weibo and Tencent QQ Weibo both initially launched microblogging services on sub-domains:

  • Sina: t.Sina.com.cn
  • Tencent QQ: t.QQ.com

Since then Sina Weibo and Tencent QQ Weibo both have quickly grown their user base. Sina decided to rebrand and move to new domain name Weibo.com.

  • t.Sina.com.cn – Sina’s old Weibo domain name which is still available to users after the new domain has been introduced
  • Weibo.com – Sina Weibo’s new domain name
  • t.QQ.com – Tencent keeps running Weibo on this subdomain name

t.Sina.com.cn vs Weibo.com vs t.QQ.com

Baidu’s search trends, Baidu Index (index.baidu.com), shows search traffic of the domain names in this order (from highest to lowest):

  • t.Sina.com.cn – highest
  • Weibo.com
  • t.QQ.com – lowest
    Baidu Search Traffic of t.Sina.com.cn, Weibo.com, t.QQ.com

Sina Weibo, Tencent QQ Weibo on Baidu Brand Link Ads

Both Sina Weibo and Tencent QQ Weibo are showing up on Baidu brand link ads for keyword searches.

Sina Weibo’s brand link ad on Baidu’s SERP:

    Sina Weibo on Baidu brand link ads

Tencent QQ Weibo’s brand link ad on Baidu’s SERP:

    Tencent QQ Weibo on Baidu brand link ads

Baidu Box Computing’s Weibo Message Box

Scroll down Baidu’s SERP of Tencent Weibo’s keyword search, you will see Baidu offering a box for users to authorize and connect to 3 weibo accounts:

  • Tencent QQ Weibo
  • Sohu Weibo
  • 163 Weibo
    Send Weibo Messages through Baidu

The box allows you to send Weibo messages through Baidu’s Box Computing to Tencent QQ Weibo, Sohu Weibo and 163 Weibo.

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