Baidu PPC Keyword Conversion Tracking

Baidu PPC (Baidu Professional Edition and Baidu Classic Edition) does not offer conversion tracking capabilities by keywords. The workaround is to set up Baidu Web Analytics to track and record Baidu PPC’s conversions.

Enable Web Analytics

Enable Baidu Web Analytics for your website from within your Baidu PPC account.

    Access Baidu Web Analytics from Baidu PPC account

Insert Conversion Tracking Code Snippet

Insert the tracking code snippet of Baidu Web Analytics. Baidu Web Analytics gives you two sets of code snippets:

  • The optional code snippet that goes to the header of each web page
    Optional Top Code Snippet
  • The compulsory code snippet that goes to the bottom of your conversion success page
    Compulsory Bottom Code Snippet

To track your Baidu PPC conversions, you will only need to embed the “compulsory” code onto your conversion success page (or thank you page).

Create URL Tags

Create unique tags for each of your keyword via the Destination URL Builder. Use the constructed URLs as your keywords’ destination URLs in your Baidu PPC account.

    Destination URL Builder

With each keyword, you will have to provide values for your campaign’s source, medium, name and keyword, and tag them to your destination URL. “Campaign Creative” is the only optional parameter.

  • Destination URL: e.g. http://www.gordonchoi.com/about
  • Campaign Source (hmsr): e.g. baidufc
  • Campaign Medium (hmmd): e.g. ppc
  • Campaign Name (hmpl): e.g. about gordon choi
  • Campaign Keyword (hmkw): e.g. gordon choi
  • Campaign Creative (hmci): e.g. ad1

The successful constructed destination URL would look like:

http://www.gordonchoi.com/about?hmsr=baidufchmmd=ppc&hmpl=about%20gordon%20choi&hmkw=gordon%20choi&hmci=ad1

Keyword Conversion Tracking of Other PPC Programs

You can also track keyword conversions of other PPC programs via Baidu Web Analytics in the same way.

Comments

2 Responses to “Baidu PPC Keyword Conversion Tracking”

  1. Ad Tracker Reviews on September 10th, 2009 6:12 pm

    Lt seems like Baidu is catching Google they have been improving at an amazing speed. It is going to be hard for Google to make a good stand in China. I wonder if Baidu will end up coming here to the U.S. hmm.

    With all of the tools that they are giving advertisers they should attract many advertisers = more money = better product.

  2. Siobhan from Dragon on September 14th, 2009 5:59 pm

    sharing this with the rest of the team at DragonSearch Marketing.. great write-up

    -Siobhan

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