Adwords Placement targeting allows you to display ads on individual websites or web pages in the Google Content Network. However, usually you do not have a list of relevant web sites to start with and/or it is too slow of a process to discover a list of relevant sites.
Recently, Google has made Ad Planner available to anyone with a Google account. Google Ad Planner allows you to discover relevant sites by defining your audience based on:
- Geo-targeted locations
- Demographics: gender, age, education and household income
- Keywords searched
Since our initial launch to US users, many of you have sent us your comments and ideas on product features and improvements. We’d like to highlight some product changes that were based on your feedback:
- Define audiences based on searches. For example, find football fans based on their search for the words “football”, “nfl”, “football score”.
- Rank your site results the way you want. For example, rank your sites by ‘Audience Reach’ to scale the reach of your media plan or rank your sites by ‘Composition Index’ to find sites with the highest concentration of your audience.
- Target your audience by state & DMA. You can now define your audience at the state and DMA level, as well as by languages spoken.
- Show sites that have ads, belong in certain categories, or have a particular domain suffix. For example, to find football fans you can filter your site results to show only sites that have ads, are classified in the Sports category, and have the country domain of ‘.co.uk’.
Google Ad Planner allows you to easily export the sites to spreadsheets. You can then import the sites to your Adwords Placement targeted campaigns.
How Inside Adwords blog talked about Google Ad Planner’s new features: