Swine Flu PPC Marketing

Swine Flu (aka H1N1) has been appearing in many news headlines over the web:

http://news.google.com/news?pz=1&ned=us&hl=en&q=swine+flu

Google Insights for Search shows you the search volume of “swine flu” has rose sharply after mid-April:

    Swine Flu on Google Insights for Search

Some smart PPC marketers have been taking the unusual seasonality as an opportunity to sell swine flu related products or services:

    Swine Flu related Adwords ads

Before launching a seasonal campaign on Google Adwords, you should create your swine flu related keyword lists via some of the SEM keyword research tools by using the following keywords as a research base:

Swine Flu
Swine Flu Mask
Anti-Swine Flu Kit
Swine Flu Protection Kit
H1N1

    Swine Flu or Mad Cow Disease

If you are focusing in the Chinese market, Baidu provides an equivalent tool called Baidu Index in which you can see similar rise of searches for swine flu (zhu-liu-gan in Chinese Pinyin):

    Swine Flu on Baidu Index

Baidu Index also shows you the attention rates of swine flu from both the Baidu users and journalists:

    Baidu Shows Attention Rates for Swine Flu

Comments

One Response to “Swine Flu PPC Marketing”

  1. PPC News Round Up for May 1, 2009 | The Adventures of PPC Hero on May 1st, 2009 11:55 am

    [...] Bacon! Pig Pandemics! Hey, what do ya know, people are taking advantage of the pork popularity and targeting Swine Flu related keywords for PPC.  Gordon Choi has the [...]

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